Lihuaxi rethinks the highway service area as a reason to stop rather than an obligation. Long timber halls under photovoltaic canopies gather food, market and rest programmes beside the river, while camping grounds, event tents and walking loops extend the stay from minutes to hours.
The project is part of Shudao Group’s strategy of upgrading transport infrastructure into cultural-tourism assets — turning the pear-blossom valley of Xinjin into a gateway experience for journeys into western Sichuan.